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Maximise the return on your investment in I.T. systems! |
Manage your IT systems as part of one large resource
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Search engine optimization (SEO)
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What is "Search engine optimization"?
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.
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Applied Computational LinguisticsWe have qualifications in this area and can offer a Semantic Analysis of your site. This involves natural-language-processing and text-mining methods that we think Google are currently using. You will not get this from a traditional SEO campaign!
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Search Engine Optimisation Strategy
We can provide you with a quote for the entire process as follows:
- Establish Baseline
- Use Analytics to answer the question "where are we now?"
- Competitor Analysis
- Why are these sites ranking highly? How do we beat them?
- Keyword Analysis
- Choose most popular phrases and also obscure but non-contested phrases
- Structural Optimisation
- The site must adhere to design structure rules to make it easy for search engines to find it
- On Page Optimisation
- Incorporate traditional methods and newer 'semantic analysis' methods
- Off Page Optimisation
- Link Building / Directory Submission / Article Submission / Social Networking
- Some submissions will be paid (less than 100 dollars) in order to submit, and we will provide a breakdown of these
- Local Search Optimisation
- Ensuring Irish results are relevant
- Maintenance & Reporting
- Going forward - making sure the site stays at the top
- Additional suggestions for how we can stay ahead of the pack
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